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31 Days of Publishing to YouTube–What I Learned About Growth
Consistency isn’t enough; at least, not at first.
I created a YouTube channel in October of 2017. I didn’t really have a plan, I just thought it looked like fun and wanted to give it a go.
I started posting 3–4 videos a month. Then, in 2018 I began a weekly art challenge and made videos for that, as well. This brought me to publishing 5–7 times a month for most of 2018, alternating between art process videos and journal “plan with me” videos.
My growth was painfully slow. Over time, I tried to refine my process. I stopped doing art videos because they were meandering. I started actually making thumbnails, instead of picking the auto-generated ones.
Still, I had limited success. Growth remained sluggish. It was frustrating to see so much content online proclaiming how easy it was to gain a viewership on YouTube if you only post consistently. I was posting consistently, but few of my videos gained traction. When they did, I couldn’t figure out why.
The slog continued, and I pivoted again to focus a little more on game development and vlogging, two things that fit nicely into…
